Yes. We review every submission personally and send a written report at no charge. There is no follow-up sales call unless you request one, and no obligation to use any of our paid services. We do this because it's a good way to start a relationship - but it's genuinely free either way.

Automated tools (like the ones that generate instant "scores") check a limited set of technical signals and produce generic reports. Our audits are written by a person who has looked at your specific website, your local market, and your six key areas in full. The recommendations are specific to your business - not boilerplate.

That's entirely up to you. The report is yours to keep and act on yourself, pass to your current web developer, or use as a basis for a conversation with us. We won't pressure you to do anything. If you do want to discuss the report, you can reply to the email and request a call.

Yes. We serve businesses across Canada, including Ontario, British Columbia, and beyond. The audit is equally applicable regardless of location - though our local SEO recommendations will naturally focus on your specific city and province.

Just your name, business name, website URL, email address, and city. If there's something specific you'd like us to focus on, you can add a note in the optional field. We don't need any access to your website, Google Analytics, or Search Console - though if you're ready to share those later, they help us go deeper.